Have a strong pricing strategy for your Grave Care and Maintenance business.
Pricing is a tentative subject for most new small business owners. Pricing is particularly difficult for businesses that provide services where prices are subjective and up to the discretion of the business owner.
If you are a new Grave Care and Maintenance business owner you may find it difficult, especially at the beginning, to charge prices on par with your service. After all, since pricing is up to you, you are able to charge whatever price you want. You can even work for free if you want, right?
If you want to stay in business you cannot work for free. There is a minimum price you can charge for your services and remain an ongoing concern as a business.
A common problem we see with new business owners is wanting to lower prices to attract customers. Lowering your price is not the best option to attract customers. Customers will always want you to lower your price. They will gladly accept your services for free if you agree.
Your small business survival depends on your development of a strong pricing strategy. Know your costs and know what the market will bear. If the market won’t bear the amount you need to cover your costs then don’t do the job. If the market will bear more than your costs then you will be able to make a profit.
Grave care and maintenance is an emerging market. It’s not a business that many people (both business owners and customers) know what the going rate for service is. Therefore, it is up to you to develop a strong pricing strategy by knowing your per-job costs and deciding what the market will bear.
Our Grave Care Business program will help you develop a strong pricing strategy so you can make the best money possible in your local market. The program is on sale right now and it can be ordered directly from our home page. Click “ORDER HERE” above.